In the early days of search engines, ranking on the first page was easy. But in today's crowded digital landscape, it has become increasingly competitive to get your content to page one. That's why you need to go beyond basic SEO strategies to optimize your website to rank. In this certification, you'll learn advanced-level technical SEO and analytics tactics that will enable you to improve website performance and implement a SEO strategy. You'll do this by optimizing a website for Google Page Experience, conducting a technical SEO audit, creating a website migration plan, and analyzing your SEO performance. This course is designed for junior SEOs looking to level up their skillset, and advanced marketers with a focus in SEO. To take this course, you must first complete the SEO Certification, or have a solid foundational knowledge about SEO. This will not cover basic SEO concepts.